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978-3-8322-0777-9
30,80 €
ISBN 978-3-8322-0777-9
Softcover
136 pages
204 g
21 x 14,8 cm
German
Reference book
October 2002
New publication
Sabine Dorlöchter, Peter Hammann, Arne Schumacher, Michael Welling
Internetauftritte von Fußballbundesligisten im Rahmen der Vereins(marken)führung -
Ergebnisse einer empirischen Analyse
Keywords: Internet; Markenführung; Fußballbundesliga; Sportökonomie; Sportmarketing; Sportmanagement
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The series Berichte aus der Sportökonomie is published by Shaker Verlag.
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