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February 2012
New publication
Alexandra Christine Leny Glas
Toward Healthy Snack Choices
The Impact of Self-Regulation and Financial Incentives on Consumers’ Food Intake
The prevalence of overweight and obesity is at an alarming rate. Of the many factors associated with rising obesity, food industry marketing practices that are linked with increased consumption are among the most criticized factors. Therefore, marketers of food items in the entire food chain, from primary producers to retailers, are eater to position themselves as health friendly in response to consumers’ growing health consciousness.
Many people want to resist temptations and have good intentions to eat healthily but in the end fail to act on their intentions. Why is it so difficult to act on intention or maintain attempts for changing health behavior, even for people who seem to be motivated?
The present study provides the first integrated analysis of the two topics self-regulation and financial incentives within the food domain.
Many people want to resist temptations and have good intentions to eat healthily but in the end fail to act on their intentions. Why is it so difficult to act on intention or maintain attempts for changing health behavior, even for people who seem to be motivated?
The present study provides the first integrated analysis of the two topics self-regulation and financial incentives within the food domain.
Keywords: Eating Behavior; Motivation; Self-Regulation; Incentive; Habit; Snacks; Decision Making; Business Administration; Marketing; Psychology; Behavioral Economics
Link to the book
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The book <a href="https://www.shaker.eu/shop/978-3-8440-0527-1">Alexandra Christine Leny Glas - Toward Healthy Snack Choices
The Impact of Self-Regulation and Financial Incentives on Consumers’ Food Intake</a><br />(ISBN: 978-3-8440-0527-1) was published by <a href="https://www.shaker.eu">Shaker Verlag</a>.
The Impact of Self-Regulation and Financial Incentives on Consumers’ Food Intake</a><br />(ISBN: 978-3-8440-0527-1) was published by <a href="https://www.shaker.eu">Shaker Verlag</a>.
Result:
The book Alexandra Christine Leny Glas - Toward Healthy Snack Choices
The Impact of Self-Regulation and Financial Incentives on Consumers’ Food Intake
(ISBN: 978-3-8440-0527-1) was published by Shaker Verlag.
The Impact of Self-Regulation and Financial Incentives on Consumers’ Food Intake
(ISBN: 978-3-8440-0527-1) was published by Shaker Verlag.
Link to the series
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The series <a href="https://www.shaker.eu/Series/493">St.Galler Schriften zum Handelsmanagement</a> is published by <a href="https://www.shaker.eu">Shaker Verlag</a>.
Result:
The series St.Galler Schriften zum Handelsmanagement
is published by Shaker Verlag.
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