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Review copy

35,80 €
ISBN 978-3-8440-2648-1
Softcover
132 pages
20 figures
194 g
21 x 14,8 cm
English
Reference book

April 2014

Clemens Jäger, Soumit Sain, Daniela Kuhlmann

Emotional and Experiential Effects on Customer Brand Loyalty
A View from the German Food Sector

Fontys Venlo - Publication of Applied Sciences

Edited by Fontys - University of Applied Sciences, Venlo

Volume 10

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Clemens Jäger, Soumit Sain, Daniela Kuhlmann

Emotional and Experiential Effects on Customer Brand Loyalty A View from the German Food Sector

Emotional and Experiential Effects on Customer Brand Loyalty
A View from the German Food Sector