Shop : Details
Shop
Details
43,50 €ISBN 978-3-8440-6652-4Softcover356 pages38 figures534 g24,0 x 17,0 cmEnglishConference proceeding
April 2019
Margarethe Überwimmer, Robert Füreder, Michael Schmidthaler, Martina Gaisch
Cross-Cultural Business Conference 2019
Proceedings
In times of globalization and digitalization, cross-cultural and economic topics are increasingly becoming the centre of attention in a variety of fields of business and research. Therefore, it is crucial for both researchers and practitioners to continuously enhance and share their knowledge of their particular research areas and to embrace intercultural and international aspects in their everyday working lives.
The research group Global Business Management at the University of Applied Sciences Upper Austria, Campus Steyr performs research activities for the study programmes Global Sales and Marketing, addressing cross-cultural topics in an innovative global business setting. The 8th Cross-Cultural Business Conference 2019 serves as a platform for research and teaching co-operations in this specific field. Therefore, the CCBC 2019 is carried out to deal with intercultural or international perspectives in:
- Session A: Global Business and Export Management
- Session B: Marketing, Sales and Service Management
- Session C: Higher Education Research, Teaching and Learning
- Session D: Innovation and Entrepreneurship
- Session E: Human Resource Management
The research group Global Business Management at the University of Applied Sciences Upper Austria, Campus Steyr performs research activities for the study programmes Global Sales and Marketing, addressing cross-cultural topics in an innovative global business setting. The 8th Cross-Cultural Business Conference 2019 serves as a platform for research and teaching co-operations in this specific field. Therefore, the CCBC 2019 is carried out to deal with intercultural or international perspectives in:
- Session A: Global Business and Export Management
- Session B: Marketing, Sales and Service Management
- Session C: Higher Education Research, Teaching and Learning
- Session D: Innovation and Entrepreneurship
- Session E: Human Resource Management
Keywords: Global Business; Export Management; Marketing; Sales; Service Management; Higher Education Research; Teaching; Learning; Innovation; Entrepreneurship; Human Resource Management
Available online documents for this title
You need Adobe Reader, to view these files. Here you will find a little help and information for downloading the PDF files.
Please note that the online documents cannot be printed or edited.
Please also see further information at: Help and Information.
Please also see further information at: Help and Information.
| Document |  | Document | ||
| Type |  | |||
| Costs |  | 32,62 € | ||
| Action |  | Purchase in obligation and download the file | ||
| Document |  | Table of contents | ||
| Type | | |||
| Costs |  | free | ||
| Action |  | Download the file | ||
User settings for registered online customers (online documents)
You can change your address details here and access documents you have already ordered.
User
Not logged in
Shaker Verlag GmbH
Am Langen Graben 15a
52353 Düren
Germany
Am Langen Graben 15a
52353 Düren
Germany
Mon. - Thurs. 8:00 a.m. to 4:00 p.m.
Fri. 8:00 a.m. to 3:00 p.m.
Fri. 8:00 a.m. to 3:00 p.m.
Contact us. We will be happy to help you.
