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978-3-8322-1681-8
48,80 €
ISBN 978-3-8322-1681-8
Softcover
372 pages
71 figures
558 g
21 x 14,8 cm
German
Thesis
June 2003
New publication
Birgit Hufen
Marketing-Strategien der deutschen und rumänischen Stahlindustrie
- eine komparative Studie -
Keywords: Marketing; Innovation; Internationalisierung; Globalisierung; Simultaneous Engineering; ThyssenKrupp Stahl; EKO Stahl; Ispat / Sidex; Marketing-Strategien; deutsche Stahlindustrie; rumänische Stahlindustrie
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