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49,80 €ISBN 978-3-8322-8771-9Softcover274 pages65 figures407 g21 x 14,8 cmGermanThesis
March 2010
Felix Obrist
Hybridität im Versicherungsvertrieb
Eine explorative Untersuchung und informationssystemorientierte Modellbildung am Beispiel der Kranken- und Motorfahrzeugversicherung in der Schweiz
Keywords: Kaufverhalten; Versicherung; Krankenversicherung; Motorfahrzeugversicherung; Vertriebskanal; Internet; Vertriebsmodell; Hybridität; Leadsteuerung; Gestaltungsmodell; Multi-Channel; Channel Management; Infromationssystem
Research in Information Systems
Edited by Prof. Dr. Susanne Strahringer and Prof. Dr. Gerold Riempp, Dresden und Oestrich-Winkel
Volume 8
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