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May 2013
Daniel Lorberg
Erfolgsfaktoren und Relevanz des persönlichen Verkaufsgesprächs
Theoretische Analyse und empirische Untersuchung unter besonderer Berücksichtigung des stationären Bekleidungseinzelhandels
Keywords: persönlicher Verkauf; Verkauf; Marketing; Handel; Einzelhandel; Psychologie; Involvement; Vertrieb; Bekleidungseinzelhandel; Verkaufsgespräch; Kommunikation; Kommunikationspsychologie
Schriften aus dem Institut für Angewandte Wirtschaftswissenschaften, Kooperations- und Weiterbildungspartner der Hochschule Niederrhein
Edited by Prof. Dr. Ingo Bieberstein and Prof. Dr. Harald Vergossen, Mönchengladbach
Volume 2
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