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35,80 €
ISBN 978-3-8440-2648-1
Softcover
132 pages
20 figures
194 g
21 x 14,8 cm
English
Reference book
April 2014
Clemens Jäger, Soumit Sain, Daniela Kuhlmann
Emotional and Experiential Effects on Customer Brand Loyalty
A View from the German Food Sector
Fontys Venlo - Publication of Applied Sciences
Edited by Fontys - University of Applied Sciences, Venlo
Volume 10
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