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29,80 €ISBN 978-3-8440-7436-9Softcover358 pages65 figures531 g21 x 14,8 cmGermanThesis
July 2020
Jan Henrik Schröder
Vertriebssteuerung im Privatkundengeschäft deutscher Genossenschaftsbanken
Eine empirische Analyse der Ausgestaltung und Erfolgswirkung
Keywords: Vertriebssteuerung; Vertriebsmanagement; Marktbearbeitung; Bankwirtschaft; Genossenschaftsbanken; MemberValue; Privatkundengeschäft; Finanzintermediation; Neue Institutionenökonomik; Agency-Theorie; Survey Research
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